The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results-Every Time (1)

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth.Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.Second, they show howchangingthose high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating or even doubling growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.