The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results—Every Time (American Marketing Association Leadership Series: 7 Big Problems of Marketing)

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstratate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for acceleration—or even doubling—growth. As evidence of it’s value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.