Race for the World: Strategies to Build a Great Global Firm
ISBN-10:
087584846X
ISBN-13:
9780875848464
Author(s): Fraser, Jane; Rall, Wilhelm
Edition: First Edition
Released: Sep 15, 1999
Publisher: Harvard Business Review Press
Format: Hardcover, 364 pages
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Description:
Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.
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