Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series) image
ISBN-10:

0875844308

ISBN-13:

9780875844305

Released: Jan 01, 1993
Format: Paperback, 195 pages
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Description:

Looks at current issues in marketing, and explains marketing terms and concepts











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