The Marketing Information Revolution
Released: Jan 01, 1994
Publisher: Harvard Business School Pr
Format: Hardcover, 373 pages
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Description:
Twenty-three experts pioneers in marketing information science detail the driving principles and diverse use of marketing information systems, and describe the insights gained from the experiences of leading American firms, including Quaker Oats, Procter & Gamble, CitiBank, Borden, Colgate, and Maytag. Annotation copyright Book News, Inc. Portland, Or.
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