The Way of Strategy

In business today, the marketplace is a battlefield. Every business professional who takes on leadership responsiblities must be educated in the art and science of managing organizations in competitive situations. The Way of Strategy unites the legacies of military and political teaches such as Sun Tzu, Nicolo Machiavelli, Miyamoto Musashi, and others with modern business examples showing how their timeless principles apply to personal and organizational success. Readers will discover: how the ISO 9000 series of quality management standards and the Baldridge Award emphasize the same elements as classic military principles; how military strategy can be used to achieve success in business leadership, management, and tactics; why the concepts or right conduct is the keystone of flexible, dynamic, and entrepreneurial organizations.eee