Drive a Modest Car & 16 Other Keys to Small Business Success

Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run-- and be continually happy while you're at it?

Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, you'll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of today's business gurus.

Drive a Modest Car breaks it all down with 17 ideas, including:

*don't work long hours

*choose a business you care about

*embrace your best competitors

*get and keep a competitive edge

*innovate now and forever

*market your business creatively

*target your customers

*react quickly to bad news

Drive a Modest Car is the perfect read for anyone who's interested in starting a new ventureand for those who could use an infusion of practical advice to get back on track with an existing business.