What 21st Century Home Buyers Want: A Survey of Customer Preferences

Do you know what 21st Century home buyers want? The National Association of Home Builders does. What 21st Century Home Buyers Want is a new book based on a nationwide survey, conducted by the NAHB Economics Department, of recent and prospective home buyers. Increase sales, profits and customer satisfaction by building homes equipped with the features that are important to today’s home buyer. This book examines the design features, products, amenities, and layouts that buyers would like to have in their new homes. With detailed analysis that is easy to understand, this book is a must-read for manufacturers and distributors of building materials and for everyone who builds, designs, or sells homes.