Business Communication Strategies

Based on the format and techniques of David and Peggy Kehe's best-selling Conversation Strategies, Scott Smith's business book teaches the vital everyday language typically used in all aspects of running a business, from being comfortable with small talk to effective teamwork on business plans and marketing strategies. Essentially, the goal of Scott's book is good communication, the context is the world of international business, and the result is successful business people - good communicators. How does it work? There are 24 units. At the heart of each unit are communication strategies (skills) that business people need in order to be successful communicators. These strategies include, showing interest and appreciation, offering assistance, telephoning, making decisions, motivating others, holding meetings, handling criticism, and presenting ideas. In addition to these on-the-job face-to-face areas of activity, the text also covers writing résumés, interviewing, emailing, and communicating for the job while traveling. In a careful sequence of activities, the learners are presented with the things people say (strategies) in the process of, for example, showing interest and appreciation. Then they practice using these strategies (showing interest and appreciation). Next they read about some aspect of the strategy (for example, how to deal with not being appreciated). At the end of each unit, there is an activity in which they carry out tasks (such as applying the Johari Window to see themselves as communicators who do or do not show interest and express appreciation).