Greeting Card Design (LIBRARY OF APPLIED DESIGN)

Greeting Card Design examines today's most endearing and enticing greeting cards for every holiday, every occasion and everyday. With over 300 full-color photographs of creative, popular, and inspiring greeting card designs, this invaluable sourcebook showcases the very best of what is happening in the industry today. Accompanying text explores the history of the greeting card industry and examines the major contributions from the leading innovative companies: Hallmark, American Greetings, Gibson Greetings, Recycled Paper Products, Renaissance Greetings, Burgoyne and Paramount.
This volume features a vast array of fun, elegant, simple and imaginative greeting cards designed by internationally-known artists, illustrators and calligraphers such as Flavia Weedn, Sandra Boynton and many more. Chapters are organized by seasonal, everyday and specialty including a section devoted to Louie Award contestants, a prestigious honor given by the Greeting Card Association each year to select entrants in various categories. The foreword was written by James F. Burgoyne, President of the Greeting Card Association.
Graphic designers, illustrators, calligraphers, stationery stores and anyone who enjoys greeting cards, will find Greeting Card Design, a valuable resource to be treasured for years to come.