Crowning the Customer

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Crowning the Customer image
ISBN-10:

0862782422

ISBN-13:

9780862782429

Edition: First Edition
Released: Jan 01, 1990
Format: Paperback, 160 pages

Description:

(This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. Feargal Quinn explains: The 'Boomerang Principle' (bringing the customer back); How to get the feel of the market place; How to listen effectively to the customer; Customer panels; Why you should increase the number of complaints; How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students)

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