Who Knows Wins

Disastrous consequences can result if strategic business decisions are taken without sufficient information. Yet research has shown that many top level managers make inadequate use of information in strategy formulation. This text aims to help board directors understand information and use it to make better strategic choices for their companies. Part One covers the principles of information and its use in three contexts: planning strategic change, responding to external events and continuous monitoring of performance. Part Two looks at how information was used in three real-life cases: entering the European market, defending a hostile take-over and responding to an opportunity.