The Business of Banking: An Introduction to the Modern Financial Services Industry

As well as an increasing diversity of companies selling financial products the industry is also coming to terms with and starting to benefit from technology as a means of marketing itself and establishing a relationship with its customers. This up-to-date description of financial institutions, systems and markets alongside an introduction to payments systems, lending and the law makes this a unique introductory text. "The Business of Banking" is an ideal book for any student of business and finance. It is based on a text which has been used for several years by student on an introductory course run as part of a Business and Finance degree at Loughborough University.