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The Business of Banking: An Introduction to the Modern Financial Services Industry

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The Business of Banking: An Introduction to the Modern Financial Services Industry image
ISBN-10:

0852975333

ISBN-13:

9780852975336

Author(s): Pond, Keith
Released: Jan 01, 1999
Publisher: Chartered Institute of Bankers
Format: Paperback, 268 pages
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Description:

As well as an increasing diversity of companies selling financial products the industry is also coming to terms with and starting to benefit from technology as a means of marketing itself and establishing a relationship with its customers. This up-to-date description of financial institutions, systems and markets alongside an introduction to payments systems, lending and the law makes this a unique introductory text. "The Business of Banking" is an ideal book for any student of business and finance. It is based on a text which has been used for several years by student on an introductory course run as part of a Business and Finance degree at Loughborough University.

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