Strategic Management in Tourism

Strategic Management in Tourism image
ISBN-10:

085199282X

ISBN-13:

9780851992822

Author(s): MOUTINHO, LUIZ
Edition: 1
Released: May 01, 2000
Publisher: CABI
Format: Paperback, 352 pages
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Description:

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.


























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