Agro-Food Marketing

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing thereby filling a gap in the current literature and reflecting a growing trend to teach these subjects in an integrated way. Written by leading authorities from the USA and Europe, the book has been developed from a very successful series of courses run for several years by the International Centre for Mediterranean Studies in Zaragoza, Spain. It is suitable for senior undergraduates as well as postgraduates and professionals in agricultural and food economics and marketing.