Public Relations Workbook: Writing & Techniques

Public Relations Workbook: Writing & Techniques is an ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises.
Informed by the authors' decades of public relations professional and teaching experience, this hands-on book gives practical advice and provides challenging research, writing, planning, and discussion assignments based on real-life public relations activities, events, and problems.