How to Profit Through Catalog Marketing

Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to:
-- Find market niches
-- Design and produce catalogs that sell
-- Select profitable mailing lists
-- Use sweepstakes, coupons, and other promotional techniques to generate sales
-- Manage order intake, fulfillment, and inventory
-- Estimate costs and project sales
-- Provide service that brings customers back