The Global Marketing Imperative
ISBN-10:
0844235504
ISBN-13:
9780844235509
Author(s): Czinkota, Michael R.; Ronkainen, Ilkka A.
Edition: 2nd ed.
Description:
Here are the strategies and techniques you need to go global. The Global Marketing Imperative will:
-- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory
-- Explain all the strategic alternatives for going global
-- Help you present, promote, and price your products and services to appeal to world markets
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