The Global Marketing Imperative

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The Global Marketing Imperative image
ISBN-10:

0844235504

ISBN-13:

9780844235509

Edition: 2nd ed.
Released: Jan 01, 1994
Publisher: NTC Pub. Group
Format: Hardcover, 304 pages
Related ISBN: 9780844230108

Description:

Here are the strategies and techniques you need to go global. The Global Marketing Imperative will:
-- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory
-- Explain all the strategic alternatives for going global
-- Help you present, promote, and price your products and services to appeal to world markets

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