Direct Response Television: The Authoritative Guide

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Direct Response Television: The Authoritative Guide image
ISBN-10:

0844235482

ISBN-13:

9780844235486

Released: Jan 01, 1995
Format: Hardcover

Description:

Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.

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The Direct Response Television: The Authoritative Guide book is in very low demand now as the rank for the book is 7,781,715 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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