<p>Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.</p>

Direct Response Television: The Authoritative Guide

Business & Money

Brady, Frank R.

Vasquez, J. Angel

Marketing & Sales

Ntc Business Books

See the best price to sell, buy, or rent books by Vasquez, J. Angel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Vasquez, J. Angel

See the best price to sell, buy, or rent books by Vasquez, J. Angel. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Direct Response Television: The Authoritative Guide