Advertising Media Sourcebook
ISBN-10:
0844235210
ISBN-13:
9780844235219
Author(s): Jugenheimer, Donald W.; Barban, Arnold M.
Edition: Subsequent
Description:
Advertising Media Sourcbook also includes extensive excercises to help you master the skills you need to better evaluate various media-both single and dual source, a guide to calculating some of the basics statistic used in advertising, a list of source contacts, and a glossary of advertising media terms.
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