Which ad pulled best?
Released: Jan 01, 2001
Publisher: McGraw/Hill Contemporary
Format: Paperback, 148 pages
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Description:
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective. Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts. Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.
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