Strategic Advertising Campaigns
ISBN-10:
0844230154
ISBN-13:
9780844230153
Author(s): Schultz, Don E.; Barnes, Beth E.
Edition: Subsequent
Description:
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.