Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.

* Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails.