Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales image
ISBN-10:

0844223484

ISBN-13:

9780844223483

Edition: Subsequent
Released: Sep 11, 1999
Publisher: NTC Pub. Group
Format: Hardcover, 288 pages
Related ISBN: 9780844235479

Description:

Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.

    * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails.
60-DAY EXAMINATION

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