The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization

The author of Image Marketing: Using Public Perceptions to Attain Business Objectives demystifies publicity by discussing how it's done, what it costs, and how to devise and manage an effective targeted influence campaign for profit and nonprofit ventures. Includes media examples, advice on using electronic tools, and a 101-point crash course in publicity. Annotation c. Book News, Inc., Portland, OR (booknews.com)