Mastering Graphics: Design and Production Made Easy

Mastering Graphics: Design and production made easyIf you are responsible for editing or producing a publication for internal or external communication, you need a handy reference tool that anticipates your problems and offers solutions.Mastering Graphics supplies you with all the information you need to know about . . .•choosing the right format for your publication-whether newsletter, magazine, magtab, magapaper, or tabloid•how to make your publication's name its hallmark•using typography effectively•how to use color and still stay within budgetYou don't need previous training or background in design or production to get the most from this basic, all encompassing guide. Mastering Graphics uses 480 line illustrations and 80 halftones to demonstrate the elements, processes, and terminology used in graphic design, typography, layout, and printing processes.This step-by-step guidebook shows you . . .•how to prepare mechanicals for printing•how to specify type•where to find illustrations and how to use them•all the various uses of typewriter type•how to take better photographs and use them more imaginativelyFrom selecting design to paper, printing, and binding, Mastering Graphics tackles such problems as ...•cropping and scaling halftones•choosing paper-whether heavy or light, stiff or floppy, rough or smooth•deciding whether to print by offset, letterpress, gravure, or xerography•binding your publication-saddle stitching, side-wire stitching, or folding•designing your logo