A Manual on Bookselling

A TYPICAL TRADE ASSOCIATION STRIVES NOT ONLY FOR THE COLLECTIVE WELFARE OF ITS MEMBERSHIP, BUT THROUGH THE IMPLEMENTATION OF SELECTIVE PROJECTS SHARPENS THE COMPETITIVE POWERS OF ITS INDIVIDUAL MEMBERS. THIS PARADOX IS NOWHERE BETTER ILLUSTRATED THAN IN THIS, THE FIRST EDITION OF THE ABA MANUAL ON BOOKSELLING. HERE WE FIND A BODY OF TECHNICAL KNOWLEDGE FREELY OFFERED BY SEASONS 'PROS' AS WELL. BOTH NEWCOMER AND OLD-TIMER ARE HERE INVITED TO SHARE IN THE EXPERIENCE, THE ADVICE AND PERHAPS THE LUCRATIVE INSIGHTS PROFFERED BY EXPERTS IN THE BUSINESS OF BOOKSELLING. THE AUTHORS, MOST OF THEM MEMBERS OF THE ABA, HAVE CONTRIBUTED THEIR TIME AND TALENT TO THIS BOOK WITHOUT ROYALTY OR OTHER MONETARY RETURN. THEIR REWARD LIES IN THE FUTURE OF BOOKSELLING. THEY ARE HELPING TO CREATE MORE OUTLETS AND ARE HELPING AS WELL TO IMPROVE THOSE NOW IN EXISTENCE. BY WRITING AND SHARING THAT SEGMENT OF SPECIAL KNOWLEDGE WHICH EACH HAS CHOSEN TO COVER, THE AUTHORS ARE EDUCATING A NEW GENERATION OF MEN AND WOMEN, TO BE BETTER EQUIPPED TO RENDER AN IMPORTANT PROFESSIONAL SERVICE TO AN EXPANDING MARKET.