Marketing Human Services: Selling Your Services Under Managed Care

Marketing Human Services: Selling Your Services Under Managed Care image
ISBN-10:

0826112056

ISBN-13:

9780826112057

Author(s): Veeder, Nancy W.
Released: Oct 01, 1999
Format: Hardcover, 137 pages
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Description:

Text discussing marketing techniques for not-for-profit social service institutions. Covers the use of fundraising, target segmenting, and focus and task groups as tools for enhancing delivery of service. Includes tables and references. For administrators.












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