Packaging Design (Pro Graphics)

Packaging design is one of the most exciting areas of design today. Catching the consumer's eye, and passing the right message, must be done in seconds, if a product is to succeed in the marketplace. So packaging design is part of a wider mix, in which logo and identity, advertising, display and promotion also play an important part: the packaging designer needs to understand manufacturing technology, as well as graphics. This book offers over fifty case studies of successful designs around the world, from American wood stain to whisky for Russians, from soup to high tech lamps. In each case the brief is discussed and key elements of the design analysed.