Career Opportunities in Advertising and Public Relations

This updated and revised edition of Career Opportunities in Advertising and Public Relations describes more than 85 jobs, including the requirements of, and employment prospects for, each position. Explored in great detail are entry and middle-level positions in all areas, as well as more senior positions and the usual routes leading to these higher-paying jobs. In addition, there are appendices listing universities granting degrees in advertising and public relations, and associations and corporations offering internships, workshops, courses and seminars.