Watching TV: Six Decades of American Television, Expanded Second Edition (Television and Popular Culture)

Castleman and Podrazik present a sweeping season-by-season survey,
capturing the essence of television from its inception to the present. The
authors have dug through mounds of obscure facts, offbeat anecdotes,
and the complicated network strategies that have made television a
multibillion-dollar industry. By presenting every prime-time schedule, season
by season, from the fall of 1944, Watching TV provides a fascinating
history of how the personalities, popular shows, and coverage of key
events have evolved during the past six decades.
Full of facts, firsts, insights, and exploits, as well as rare and memorable
photographs, Watching TV is the standard history of American
television. This expanded edition includes thorough coverage up to the
2009–10 television season.