Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Winning Behavior: What the Smartest, Most Successful Companies Do Differently image
ISBN-10:

0814471633

ISBN-13:

9780814471630

Released: Jan 01, 2003
Publisher: Amacom Books
Format: Hardcover, 368 pages
to view more data

Description:

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more.

Behavioral Differentiation is emerging as the "final frontier" in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles).

In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.