Catalogue Marketing

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Catalogue Marketing image
ISBN-10:

0814459226

ISBN-13:

9780814459225

Author(s): Muldoon, Katie
Edition: 2nd
Released: Jun 01, 1988
Format: Hardcover, 389 pages

Description:

Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches-- Design and produce catalogs that sell-- Select profitable mailing lists-- Use sweepstakes, coupons, and other promotional techniques to generate sales-- Manage order intake, fulfillment, and inventory-- Estimate costs and project sales-- Provide service that brings customers back

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