Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (AMA Management Briefing)
Description:
It is no longer enough to concentrate on customer satisfaction; companies must graduate to customer loyalty. This Management Briefing identifies the four stages of a company's evolution toward building lasting customer loyalty, and it summarizes the key management principles that must guide the transition. The book also provides a seven-step roadmap and audit to help readers:
** increase customer retention rates and convert one-time buyers into lifelong customers
** achieve a breakthrough profit improvement by concentrating on customer loyalty
** make employee empowerment real, not just a fad or slogan.
Best prices to buy, sell, or rent ISBN 9780814423622
Frequently Asked Questions about Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (AMA Management Briefing)
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The Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (AMA Management Briefing) book is in very low demand now as the rank for the book is 7,819,880 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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