Agricultural Communications: Changes and Challenges

This slim volume addresses a few of the issues that may be of importance to those going into the field of agricultural communications (i.e. media used by farmers). Among the topics discussed are a brief history of the field, ethics (the authors suggest that the appearance of conflict of interest is more important than actual conflict of interest and suggest that not taking large agribusiness money doesn't make economic sense), and the importance of the Internet. Annotation c. Book News, Inc., Portland, OR (booknews.com)