Attitudes And Persuasion: Classic And Contemporary Approaches

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Attitudes And Persuasion: Classic And Contemporary Approaches image
ISBN-10:

081333005X

ISBN-13:

9780813330051

Released: Jan 26, 1996
Publisher: Westview Press
Format: Paperback, 336 pages
Related ISBN: 9780697065513

Description:

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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