Attitudes and Persuasion--Classic and Contemporary Approaches

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Attitudes and Persuasion--Classic and Contemporary Approaches image
ISBN-10:

0697065510

ISBN-13:

9780697065513

Edition: First Edition
Released: Jan 01, 1981
Format: Paperback, 336 pages
Related ISBN: 9780813330051

Description:

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

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