Profit Patterns: A Field Guide

Profit Patterns creates a set of simple, elegant illustrations of over thirty-five ways in which profit happens, and accompanies those illustrations with hands-on, short (one- to three-page) explanations. The Profit Zone was the big idea. It explained why some very successful companies -- GE, Intel, etc. -- have been so profitable. The question many have is: "That's great, but how can these ideas work for me?" That's what Profit Patterns delivers. It brings the ideas down to ground level and shows a very broad audience of business people how to make the ideas work in their company, their division, their profit center, their small business. It's like the game strategy a football coach prepares to get a team ready for next Sunday. The coach diagrams the plays his team needs to score points and defend against the opposition. Like a successful coach, Slywotzky uses ingenious diagrams and brief explanations which show readers how to make sense of profit patterns that are changing the way companies do business and make money.