See the USA: The Art of the American Travel Brochure

Liberal, Kansas: "The Pancake Hub of the Universe." Sullivan County, New York: "The lowest death rate of any county in New York State." Rapid City, South Dakota: "The climate is excellent and hog cholera is as yet a stranger." For more than a century, travel brochures have been wooing American "vacationists" with handsome graphics and enticing (and frequently amusing) prose descriptions. See the USA presents more than 200 examples of these delightful documents, drawn from the heyday of American road-tripping. The range of subjects and styles in travel brochure art makes it among the finest work ever produced by American commercial artists, and the descriptions of far-flung destinations are priceless. An entertaining popular culture and design history, See the USA will delight anyone with an interest in the images and words that fueled the patriotic desire to explore the country from coast to coast.