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Capture Management Life-Cycle: Winning More Business

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ISBN-10:

0808009338

ISBN-13:

9780808009337

Author(s): Garrett, Gregory A.; Kipke, Reginald J.
Released: Mar 04, 2005
Publisher: CCH, Inc.
Format: Paperback, 330 pages
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Description:

The Capture Management Life-Cycle provides a comprehensive step-by-step approach to help individuals and companies win more business. The philosophy behind the Capture Management Life-Cycle is that business is won with mutually beneficial offers that meet a customer's objectives as well as the seller's requirements for profitability. The three-phase Capture Management Life-Cycle model is presented with inputs, tools and techniques, outputs, case studies and forms/templates to assist business professionals in selling products, services or solutions. The Capture Management Life-Cycle consists of three phases, ten stages and more than 35 key actions for winning more business..

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