Dangerous Hoops: A Forensic Marketing Action Adventure (LSU Press Paperback Original)

Dangerous Hoops: A Forensic Marketing Action Adventure (LSU Press Paperback Original) image
ISBN-10:

0807139114

ISBN-13:

9780807139110

Edition: Illustrated
Released: Aug 15, 2011
Publisher: LSU Press
Format: Paperback, 248 pages
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Description:

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

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