Mass communications research methods: A step-by-step approach (Communication textbook series)
Released: Jan 01, 1988
Publisher: L. Erlbaum Associates
Format: Paperback, 629 pages
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Description:
Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
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