Throwaways: Work Culture and Consumer Education

Throwaways: Work Culture and Consumer Education image
ISBN-10:

0804722501

ISBN-13:

9780804722506

Author(s): Watkins, Evan
Edition: 1
Released: Apr 01, 1994
Format: Paperback, 232 pages
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Description:

This innovative approach to consumer culture places less emphasis on ideological representations and resistances to ideology than on the educative powers of mass culture and the way that social position is determined through the politics of consumer culture. Thus the wide-ranging material studied includes such 'odd' and peripheral fields as car maintenance literature, and more familiar forms, such as television programming.












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