The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life

The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life image
ISBN-10:

0803990006

ISBN-13:

9780803990005

Author(s): Ritzer, George
Edition: Sixth Printing
Released: Jan 01, 1993
Publisher: Pine Forge Pr
Format: Paperback, 224 pages
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Description:

The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '












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