The Electorate Reconsidered (SAGE Focus Editions)

The Electorate Reconsidered deals with important and concurrent changes in both the American electorate and the methods used to study it. The American voting public now shows a greater awareness of ideology and a new consistency of belief. It also shows a marked deterioration, however, of its faith in politicians and in its own political effectiveness. New concepts, new findings, and new methodologies come together to issue a broad challenge to the traditional picture of the American electorate. A provocative reconsideration of both theory and method for anyone interested in American politics, or in the study and surveying of electorates.