Communication Theories: Origins, Methods, and Uses in the Mass Media

Communication Theories: Origins, Methods, and Uses in the Mass Media image
ISBN-10:

0801317037

ISBN-13:

9780801317033

Edition: 4
Released: Jan 01, 1997
Format: Paperback, 424 pages
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Description:

Introduces the theories, foundations, and research methodology of mass communication. Discusses the radical developments in communication technology, multimedia and the internet that are essentially redefining mass communication. New revised edition. Paper. DLC: Mass media.

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