Mediating the Message: Theories of Influences on Mass Media Content

Mediating the Message: Theories of Influences on Mass Media Content image
ISBN-10:

0801303079

ISBN-13:

9780801303074

Released: Jan 01, 1991
Format: Paperback, 256 pages
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Description:

Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.












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